Conduct ongoing A/B testing on creatives, ad copy, landing pages, campaign structures, audience segments, placements, and ad formats to identify the best-performing combinations.
Scale high-performing campaigns while maintaining performance efficiency and controlling acquisition costs.
Coordinate closely with designers to produce effective static creatives, short-form videos, ad copy, and social content while ensuring brand consistency.
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Candidates should possess performance marketing skills, including managing paid search, social media ads, and basic analytics tools (e.g., Google Analytics, ad platforms).
Relevant experience in B2B marketing, FMCG, vending, or hospitality industries is beneficial.
Ability to work on-site in Petaling Jaya, manage multiple projects, and meet deadlines in a fast-paced environment.
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Strategically configure and manage affiliate SKUs, tracking links, and tiered commission structures while exercising rigorous control over allocated brand budgets.
Architect and drive high-impact affiliate activation strategies during peak campaign periods and live stream pushes, collaborating seamlessly with creative teams for optimal content distribution.
Define advanced target customer avatars and execute sophisticated audience setups (saved, custom, lookalike, and retargeting) for optimal and efficient media allocation.
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Analyze energy losses, downtime events, inverter trips, curtailment, shading, equipment degradation, and grid-related issues.
Work closely with relevant stakeholders to conduct root cause analysis (RCA) for underperforming assets and develop corrective and preventive action plans.
Prepare daily, weekly, monthly, quarterly, and annual asset performance reports for management and stakeholders.
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Manage campaign planning, media investment, audience targeting, and creative strategy to maximize marketing effectiveness and business impact.
Lead weekly, monthly, and campaign performance analysis, translating data insights into actionable business recommendations.
Collaborate closely with Product Marketing, E-Commerce, CRM, Retail Operations, Global Headquarters, and external agencies to deliver integrated marketing campaigns.
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