Journey Mapping & Execution: Build, schedule, and manage automated email workflows and push notifications for our B2B (Employer) and B2C (Jobseeker) audiences.
Campaign Deployment: Handle the day-to-day execution of all email marketing campaigns, including basic copywriting, coordinating design, and ensuring accurate audience segmentation.
Optimisation: Continuously monitor email performance (Open Rates, Click-Through Rates) and run A/B tests to improve conversions and user retention.
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