Support go-to-market and produce content: You will contribute to go-to-market for new product launches and customer segments, and manage production of customer-facing content, such as case studies, thought leadership pieces, social media and web pages.
Measure and report on performance: You will build and maintain the campaign reporting, work directly in the numbers to show what each channel and market delivered, and bring recommendations on where to shift spend.
Coordinate across teams and vendors: You will work with PR, content, paid media, product marketing, events, and analytics, manage agency and content partners against a brief and budget, and use GenAI and other latest technologies to accelerate research, content production, and analysis.
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- Lead the development and management of corporate branding materials, company profiles, website, social media platforms and digital marketing initiatives.
- Build and maintain strong relationships with clients, developers, consultants, industry partners, government agencies, media and other key stakeholders.
- Support business development initiatives through corporate presentations, project portfolios, proposal materials and marketing campaigns.
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Responsible to execute ominichannel strategy & priority channels for the Category/ sub Category and work with Channel Managers to recommend tailored Category Channel plans in line with overall market strategy.
Accountable and Responsible for developing briefs together with the Marketing team and work with Shopper Activation and Space Planning team to ensure delivery of in-store solutions for field sales to implement.
Responsible for alignment and consolidation of TTS spend plan vs actuals of the Category
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Own the digital experience, including company websites, landing pages, CRM and email marketing workflows to improve customer engagement, lead nurturing and conversion.
Develop content and campaigns across educational, product, thought-leadership, UGC and video formats, coordinating internal teams, healthcare professionals and external vendors where required.
Plan and execute strategic workshops, seminars, product launches and customer events, working closely with Sales and key accounts to generate qualified opportunities and support regional business growth.
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To work closely with the sales team on brand/product selling messages by implementing effective brand/product promotional programmes and creative campaigns.
To meet and satisfy the sales demand for stocks at optimum costs by planning and forecasting monthly and yearly sales budgets and ensuring smooth supply and delivery from Principals.
To ensure advertising and promotional costs are in line with agreed budget by constant monitoring and control of costs.
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Develop and identify trade marketing growth opportunities that are aligned with the brand and sales strategy based on strong consumer, category and retailer insight or understanding.
Ensure successful launch of new products- provide input pre launch; forecasting, distribution target, launch and post launch meetings. Drive implementation of the agreed trade marketing plans and tracking distribution channel/region agreed with Sales team with offtake analysis post launch.
Ensuring a strong link between the marketing and sales team to align all activities
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Develop clear and effective marketing briefs for presentations, partner enablement, and training sessions.
Plan, manage, and support the execution of partner marketing plans and campaigns, including webinars and workshops, ensuring content alignment and smooth platform setup.
Oversee partner events and campaign execution with end-to-end ownership, covering planning, logistics, coordination, and reporting.
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- Lead the development and management of corporate branding materials, company profiles, website, social media platforms and digital marketing initiatives.
- Build and maintain strong relationships with clients, developers, consultants, industry partners, government agencies, media and other key stakeholders.
- Support business development initiatives through corporate presentations, project portfolios, proposal materials and marketing campaigns.
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Lead content development across websites, blogs, email campaigns, social media and other digital channels, ensuring brand alignment and relevance with the support of marketing agencies.
Manage website performance, SEO optimisation, and user experience improvements.
Lead and execute email marketing and marketing automation strategy, ensuring contents are updated and ensuring marketing automation journey follows industry best practice
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- Lead the development and management of corporate branding materials, company profiles, website, social media platforms and digital marketing initiatives.
- Build and maintain strong relationships with clients, developers, consultants, industry partners, government agencies, media and other key stakeholders.
- Support business development initiatives through corporate presentations, project portfolios, proposal materials and marketing campaigns.
...
Develop clear and effective marketing briefs for presentations, partner enablement, and training sessions.
Plan, manage, and support the execution of partner marketing plans and campaigns, including webinars and workshops, ensuring content alignment and smooth platform setup.
Oversee partner events and campaign execution with end-to-end ownership, covering planning, logistics, coordination, and reporting.
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Developing and executing marketing campaigns across multiple channels, including digital, print, and social media.
Collaborating with other departments, such as product development, customer service, and finance, to ensure all marketing efforts are aligned with the company's overall goals.
Monitoring and analyzing sales performance metrics to identify areas for improvement and adjust strategies accordingly.
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Trend Hooking: Rapidly adopt viral TikTok sounds, regional challenges, and street-food presentation styles to pull organic algorithmic traffic into the livestreams.
Campaign & Promo Execution: Structure and manage broader multi-channel digital campaigns to continuously push foot traffic to physical outlets like Mid Valley Megamall or Central i-City.
Team & Agency Leadership: Lead a compact creative team consisting of content creators, videographers, and graphic designers, translating live analytics into creative briefs.
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