This is a full-time on-site role for a Marketing Executive, located in Petaling Jaya. As a Brand Executive, you will develop and implement brand strategies, conduct market research, and oversee brand marketing activities. Day-to-day tasks include managing brand-related initiatives, ensuring consistent communication and messaging, and collaborating with cross-functional teams to drive brand growth and impact.
1) Brand Strategy & Planning
Assist Senior Brand Manager to develop and execute brand strategies and marketing plans aligned with company goals. Proactively propose creative and relevant plans that fit the brand's positioning and approved budget.
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Brand Architecture & Market Entry: Formulate and execute the end-to-end brand strategy, go-to-market (GTM) frameworks, and market positioning for the group and its subsidiary institutions.
Student Acquisition (Enrolment) & Growth Marketing: Design multi-channel recruitment funnels to hit aggressive student intake targets, overseeing performance ads, SEO/SEM, lead conversion pipelines, and campus activation's.
Digital Ecosystem & MarTech: Build and optimise the group’s digital marketing infrastructure, CRM systems, marketing automation, and analytics to maintain a low Customer Acquisition Cost (CAC) against high Lifetime Value (LTV).
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Support the development of the regional budget for tenant relations programs
Create, standardize, and maintain a central repository of Tenant Relations tools and templates, including onboarding kits, communication materials, event guides, and feedback forms
Develop and document Standard Operating Procedures (SOPs), Event and Marketing Advertising Guidelines for tenant touchpoints to ensure consistency across all malls
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