Candidates should possess performance marketing skills, including managing paid search, social media ads, and basic analytics tools (e.g., Google Analytics, ad platforms).
CRM & Member Loyalty Ecosystem: Architect data-driven push notifications, automated email workflows, and SMS campaigns to maximize member database lifecycle value and incentivize recurring customer cohorts (breakfast, tea-time).
Collaborate with internal stakeholders to create landing pages, marketing assets, and content that support campaign objectives and improve conversion rates.