Market Expansion & Localization: Collaborate with regional country leads to adapt global brand frameworks into localized, culturally relevant go-to-market strategies.
Partnership & Co-Branding Strategy: Identify, evaluate, and negotiate strategic brand partnerships, lifestyle collaborations, and high-visibility event sponsorships that amplify brand equity.
Performance & Impact Measurement: Establish KPIs for brand health, campaign effectiveness, and consumer awareness, measuring ROI to continuously optimize strategic frameworks.
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Community & Influencer Strategy: Develop community engagement frameworks and manage influencer/KOL strategy, from identification and brief creation to campaign tracking and relationship management.
Social Analytics & Performance Optimization: Track, analyze, and report on campaign KPIs (reach, engagement, ROI, conversion); translate social metrics into actionable strategic recommendations for clients.
Client Management & Pitches: Present strategy decks, campaign reports, and pitch proposals confidently to client stakeholders and internal account leads.
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Serve as the primary senior point of contact for client leadership, internal senior management, and partners by providing updates on key initiatives and developments, communicating Broadridge’s strategy, and advocating for client needs outside day-to-day service issues.
Coordinate effectively across internal stakeholders including Account Specialists, Market Segment Sales Leaders, Product Specialists, Executive Management, and North America-based Premier Account Leaders to support renewals, origination, pipeline growth, teamwork, and coordinated sales activity through regular core team meetings.
Lead the day-to-day management and development of the APAC Account Specialist team, promote team activity to senior business stakeholders, foster stronger client relationships across functions such as Operations, IT, Compliance, and Risk, personally cultivate higher-level relationships in agreed key accounts, and support talent development across the organization.
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