Reporting and Performance Analytics: Assist in data collection and tracking digital metrics, compiling paid media performance reports that supports business decisions
Cross-functional Collaboration within Marketing and with other departments on relevant campaigns, activities and partnerships, to ensure campaign operational efficiency
Content Management: Executes and schedules content across all social media, digital, in-mall assets, outdoor media and other related touchpoints (Facebook, Instagram, Threads, TikTok, YouTube, newsletters, mobile app, website, etc); managing content calendars and publishing timelines aligned with marketing initiatives
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Project Coordination: Coordinates content alignment for all thematic campaigns, events and initiatives within the wider Marketing team, preparing project briefs for graphic designers and manages external agencies and other related vendors
Paid Media Strategy and Performance Marketing: Works with external agency to develop media plans, audience targeting and ad budget optimisation methods, leveraging paid media to support visitation, event attendance, CRM member acquisition and mobile app usage
Reporting and Performance Analytics: Conducts post-campaign reviews, evaluating performance and optimisation for future campaigns while ensuring data integrity - delivering accurate and actionable reports that supports business decisions
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Events and Experiential Marketing: Oversees execution for MyTOWN’s on-ground thematic events and activations, elevating shopper experience through ambience, wayfinding, and installations
Reporting and Performance Analytics: Monitors campaign performance and tracking while ensuring data integrity, delivering accurate and actionable reports that support business decisions
Tenant and Partner Management: Drives tenant participation for thematic campaigns, builds strategic partnership opportunities and community collaboration initiatives with corporations, government-related bodies and non-profit associations to strengthen brand sentiments
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