Assemble and leads the project team by directing and monitoring work efforts on a daily basis, identifying resource needs, performing quality review; and escalating functional, quality, timeline issues appropriately
Creates the project budget and ensures the project adheres to the budget as closely as possible
Oversees consistent testing, evaluation, and troubleshooting of all products in all stages of completion
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Deliver market insights through research, trend analysis, and forecasting to support management decision-making.
Establish, manage, and improve marketing performance measurement, reporting, and ROI evaluation across campaigns, sales, customers, and enquiries.
Drive data-led marketing initiatives, including CRM-based segmentation, personalised promotions, and lifecycle management in collaboration with cross-functional teams and vendors.
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