Identify growth opportunities and provide strategic recommendations to senior management on market trends, customer behaviour and digital opportunities
Drive a performance and accountability culture, underpinned by regular business reviews and reporting to local senior management and regional headquarters.
Lead and develop a multidisciplinary team across Digital Marketing, E-commerce, CRM & Loyalty and Product Marketing (only selected DTC exclusive categories)
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Regularly review content performance, deriving actionable insights to continuously refine communication approaches and enhance audience engagement through a continuous improvement (PDCA) approach.
Lead the product launches for video & photography related products, including positioning, messaging, content creation and campaign planning, before transitioning execution to local branches.
Provide necessary marketing assets (toolkits, case studies, training materials, etc.) to in-country marketing teams to enable effective demand creation activities and promote knowledge transfer.
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Collaborate with UAV systems engineers to integrate cybersecurity measures directly into system architectures, including network segmentation, encryption, and access controls.
Monitor network traffic to detect and respond to cybersecurity incidents promptly, utilising advanced tools and techniques.
Maintain up-to-date knowledge of cybersecurity and network trends, threats, and mitigation strategies specific to aerospace and UAV contexts.
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