Set up, manage, and optimize performance marketing campaigns across Meta Ads Manager (Facebook & Instagram), TikTok Ads Manager, and platform-in-app advertising (Shopee/Lazada Ads).
Monitor key marketing KPIs—including ROAS, CPA, CPM, and CTR—to ensure advertising budgets are allocated efficiently for maximum ROI.
Collaborate closely with graphic designers and video editors to conceptualize, test, and iterate creative assets for ad campaigns.
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Utilize market research, consumer insights, and industry trends to develop engaging content, campaign concepts, and marketing materials that resonate with the target audience.
Stay up to date with digital marketing, social media, fashion, and design trends to ensure creative content remains relevant and innovative.
Plan, organize, and oversee creative projects, ensuring timely execution while managing multiple deadlines and priorities.
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