Market Expansion & Localization: Collaborate with regional country leads to adapt global brand frameworks into localized, culturally relevant go-to-market strategies.
Partnership & Co-Branding Strategy: Identify, evaluate, and negotiate strategic brand partnerships, lifestyle collaborations, and high-visibility event sponsorships that amplify brand equity.
Performance & Impact Measurement: Establish KPIs for brand health, campaign effectiveness, and consumer awareness, measuring ROI to continuously optimize strategic frameworks....
Recognised degree in any discipline, preference in Economics or Business Management
Minimum of 8 years' experience in strategy and planning work. Experience in the health or social care sector will be an advantage.
Strong sense of intellectual curiosity: Having an awareness of the issues around the world with an ability to network and engage individuals to solicit insights....
Recognised degree in any discipline, preference in Economics or Business Management
Minimum of 8 years' experience in strategy and planning work. Experience in the health or social care sector will be an advantage.
Strong sense of intellectual curiosity: Having an awareness of the issues around the world with an ability to network and engage individuals to solicit insights....
Market Expansion & Localization: Collaborate with regional country leads to adapt global brand frameworks into localized, culturally relevant go-to-market strategies.
Partnership & Co-Branding Strategy: Identify, evaluate, and negotiate strategic brand partnerships, lifestyle collaborations, and high-visibility event sponsorships that amplify brand equity.
Performance & Impact Measurement: Establish KPIs for brand health, campaign effectiveness, and consumer awareness, measuring ROI to continuously optimize strategic frameworks....
This role will work across brand planning, customer insight and marketing coordination, with a focus on keeping the brand relevant and consistent as it develops.
The work covers:
- Reviewing customer behaviour, category developments and competitor activity to identify useful market insights....
Build trusted relationships with Centre-of-Government partners, ministries, statutory boards, transformation offices and delivery agencies.
The Public Service operates in an increasingly complex environment shaped by changing citizen expectations, workforce shifts, technological disruption and greater interdependence across agencies. Public Sector Transformation (PST) seeks to ensure that the Singapore Public Service remains future-ready, effective and trusted by continually reimagining how the Public Service works, develops its workforce and organises itself.
As Senior Executive / Manager (Strategy), you will be involved in key PST strategic portfolios, covering sensemaking, conceptualising, catalyst and mobilising workstreams. You will play key roles in translating emerging priorities and senior leadership direction into coherent strategies, governance arrangements, programmes and resourcing approaches that enable transformation across the Public Service....