Deliver market insights through research, trend analysis, and forecasting to support management decision-making.
Establish, manage, and improve marketing performance measurement, reporting, and ROI evaluation across campaigns, sales, customers, and enquiries.
Drive data-led marketing initiatives, including CRM-based segmentation, personalised promotions, and lifecycle management in collaboration with cross-functional teams and vendors.
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Keep plans, timelines, budgets, deliverables, documentation and billing aligned; ensure actions are closed and risks are surfaced early.
Bring in specialist teams when required and keep overall account coordination clear without duplicating specialist ownership.
Resolve routine account matters independently, escalate when senior input is genuinely required, and support selected pitches or tenders where relevant.
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Manage Supplier selection process for a specific project by analyzing continuously stakes, risks/opportunities and the constraints related to each project
Identify and implement cost savings and avoidance opportunities without impacting service levels.
Assess risks on the supply chain and transfer/mitigate it as early as possible through audit, contractual clauses, supplier development plan.
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