Set up, manage, and optimize performance marketing campaigns across Meta Ads Manager (Facebook & Instagram), TikTok Ads Manager, and platform-in-app advertising (Shopee/Lazada Ads).
Monitor key marketing KPIs—including ROAS, CPA, CPM, and CTR—to ensure advertising budgets are allocated efficiently for maximum ROI.
Collaborate closely with graphic designers and video editors to conceptualize, test, and iterate creative assets for ad campaigns.
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