Analytics & ROI Tracking:Define metrics and benchmarks (e.g., Reach, Engagement Rate, Conversion, CPA, EMV) to evaluate campaign success.Reporting & Insights: Synthesize executive data tracking into high-level performance reports and actionable strategic insights for senior leadership and key stakeholders.
Community Engagement: Manage social media interactions, respond to customer enquiries and feedback, and turn audience insights into relevant content ideas.
Draft, edit, and proofread written materials, such as social media posts, articles, press releases, and internal communications, ensuring clarity, accuracy, and adherence to brand voice.