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This role is part of the Global Marketing function and is focused on supporting the strategic and revenue growth priorities of Wealth and Personal Banking (WPB).
Manage the WPB marketing plan as well as providing overall support on the WPB marketing strategy and programmes.
Accountable for the liaison with the local market WPB business team, on allocation and agreement of the scope and marketing spend.
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Currently pursuing a Diploma or Degree in Business, Business Analytics, Information Systems, Computer Science, or a related field; a Degree in technology is not required but can be helpful.
Interest in innovation and technology, with curiosity and willingness to explore new tools, platforms, and initiatives; technical knowledge is a plus, as it enables you to build workflows for certain use cases, better understand the architecture and capabilities of digital products, and communicate these effectively to different audiences.
Analytical mindset with an interest in user research and testing, including designing surveys or feedback mechanisms, analysing user behaviour and adoption patterns, and providing actionable insights to improve digital products.
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Document business requirements and translate them into actionable tasks.
Track progress and ensure alignment with product roadmaps.
Spearhead and support product marketing and adoption efforts by preparing promotional materials, conducting product demos, and showcasing features to potential users.
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