Create and curate engaging content, including graphics, videos, and blog posts, that aligns with our brand voice and resonates with our target audience.
Monitor online campaign results and optimize marketing campaigns, generate quality leads and improve key metrics based on insights (e.g. ranking target, social media impression, engagement rate, traffic, user engagement conversion rate & etc).
Calculating accurate marketing budgets for each campaign, analyzing campaign results and ads performance, and optimizing campaigns to improve ROl.
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Digital Marketing
Digital Marketing Strategy
Social Media Marketing
Social Media Strategy
Campaign Performance Analysis
XHS
RedNote
Artificial Intelligence
Search Engine Optimization (SEO)
KOL & Influencer Marketing:Build relationships with key food creators and reviewers forKOL marketing collaborations, media tastings, and promotional events.
Analytics & Performance Marketing: Track digital performance metrics, generate monthly reports, and provide actionable insights to optimize marketing budgets.
Campaign & Brand Ownership:Lead end-to-end multi-channel campaigns for seasonal menu launches, promotions, and new outlet openings across Meta, Google, andXHS (Little Red Book).
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You will track campaign performance using UTM links, LinkedIn, and Google Analytics, and compile regular reports.
You will coordinate content operations, communicate with teams and partners, and the content asset library.
You will support flagship campaigns and Campus Engagement & Recruitment activities through event coordination, content sourcing, copywriting, and community engagement.
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Analyze the ads performance of ongoing and past projects to provide insights for future campaigns. To continuously observe and study trends in social media and community marketing.
Assist in tracking, creating, generating, analyzing, and presenting social media/performance reports.
Work collaboratively with various department team members in brainstorming, planning, and executing marketing campaigns/strategies.
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Analyze the ads performance of ongoing and past projects to provide insights for future campaigns. To continuously observe and study trends in social media and community marketing.
Assist in tracking, creating, generating, analyzing, and presenting social media/performance reports.
Work collaboratively with various department team members in brainstorming, planning, and executing marketing campaigns/strategies.
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