Take full commercial ownership of a high-volume General Trade division and lead a dedicated sales team to scale nationwide distribution.
Take full ownership of the General Trade (GT) business unit, focusing heavily on driving volume growth with existing wholesalers and distributors while aggressively identifying and opening new markets.
Lead, mentor, and track the daily performance of a field-facing sales executive team to ensure territory coverage and volume targets are maximized.
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Take total ownership of sales growth, account coverage, and channel execution across designated On-Trade (HORECA) accounts.
Operate directly from distributor partners' hubs to guide, train, and coach Distributor Sales Representatives (DSRs) and Market Representatives in trade execution and selling techniques.
Set, track, and monitor monthly sales performance against annual budgets and Key Performance Indicators (KPIs).
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Build, manage, and structure a robust distributor network across the Philippines to maximize market penetration and hit regional sales targets for B2B solutions.
Deliver tailored beverage concepts and supply solutions (boba, premium tea leaves, milk products, and syrups) directly to regional F&B chains, HORECA clients, and major retail food accounts.
Work alongside pricing and commercial teams to establish localized, competitive pricing frameworks that balance rapid market penetration with high profitability.
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