Understand market insights and propose an activation plan — conduct market surveys, track user behaviour, competitor landscape and category trends, and turn findings into account-growth or activation recommendations.
Lead and oversee creative projects and campaigns, ensuring the visual direction, quality, timelines, and final deliverables meet the required standards.
Creative ideation & content development: generate original social content ideas for the Malaysian market; spot and act on platform trends; localise HQ creative and campaign assets; design contest and engagement content that drive audience growth and app engagement; own contest execution end to end (T&Cs, platform compliance, winner selection, prize fulfilment).
Prospecting & outreach: You will find and build new leads through targeted prospecting, referrals, networking and cold outreach to SME owners and marketing decision-makers.