Create and manage the implementation of all mail plans and list segmentation strategies for direct mail and complex email list acquisition campaigns throughout the assigned region. Managing the process from inception to completion and delivery of post-campaign analysis, measurement and reporting on results.
Responsible for written and graphical content on all direct customer communication.
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Conducts analysis to improve future marketing campaigns and plans. Provides market analysis as it relates to competitors, new products and advertising trends.
Drives cross‑channel performance measurement, analytics, and insights, to support business growth and inform strategic decision making.
Manage direct mail expense budget and report on actual vs. planned expenditures.
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