Ensure brand consistency across all channels — paid ads, email, social, packaging, and beyond.
Brief the Senior Content Strategist clearly on campaign objectives, audience insight, channels, timeline, and success metrics — giving the creative team the commercial context they need to ideate effectively.
Review creative output with a sharp commercial eye - able to identify what will convert, what will connect with the audience, and what needs to be reworked. You may not write the copy yourself, but you know great copy from average copy.
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Oversee the quality assurance of pre-live scripts, visual assets, and promotional bundles to ensure flawless accuracy and strict brand compliance.
Analyze high-level campaign performance metrics (GMV, conversion rates) to optimize ongoing strategies and produce data-driven reports for continuous improvement.
Drive post-live debriefs to capture strategic lessons learned, implement best practices across the team, and spearhead account growth through targeted upselling.
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