Support migration and transformation readiness by managing legacy clean-up, new configuration setup and end-to-end checks across plan, promo, price and content reflections.
Produce and maintain configuration documentation, knowledge materials and execution guidelines to reduce key-person dependency and improve delivery scalability.
Provide enablement and knowledge transfer to PM, PO, configuration and UAT stakeholders to improve understanding of setup logic, dependencies and operational requirements.
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Scripting & Storyboarding: Develop compelling run-of-shows, live-stream scripts, and outlines that capture the audience’s attention while strictly adhering to Ashley’s brand voice and promotional goals.
Production & Quality Control: Manage the technical setup of the stream. Ensure high production standards by monitoring lighting, audio clarity, visual quality, and overall presentation during every session to best showcase our products.
Performance Analytics: Track and analyze key live-stream metrics—including peak viewership, engagement rates, click-through rates, and total sales—to provide actionable insights and optimize future streams.
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