Create TikTok-style videos featuring product selling points, engaging hooks, scripts, visual direction, and basic video editing.
Monitor key video performance metrics, including views, CTR, watch time, engagement rate, conversion rate, GMV contribution, 6-second view rate, and livestream traffic.
Evaluate the reasons behind strong or weak video performance and recommend improvements to hooks, scripts, visuals, product positioning, captions, and posting schedules.
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Data Analysis
E-commerce Management
K-Beauty Market Knowledge
Mandarin Chinese
Business Development
Asian Beauty Brands
Market Entry Strategy
Sales and Marketing
Developing practical, innovative or value-added recommendations to address control weaknesses or improving operational efficiency and obtaining management buy-in;
Performing investigations and preparing investigation reports for whistleblowing complaints or any other adhoc investigations under the purview of the Group Internal Audit Department;
Performing periodic follow up on previous recommendations and drafting the report for the Group Manager’s review;
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Analytical Problem Solving & Performance Tuning: Leverage advanced analytical techniques to diagnose platform bottlenecks, optimize database queries, improve GraphQL API performance, and enhance frontend speed metrics across SG and MY stores.
Marketplace Integrations: Lead the architectural design and analytical evaluation of integrations with major 3rd-party marketplace platforms (e.g., Shopee), ensuring robust error-handling, logs analysis, and real-time synchronization for inventory, orders, and pricing.
Headless & GraphQL Expertise: Provide deep technical authority on Magento GraphQL APIs and headless architecture, analyzing data payload efficiency and network latency for native Mobile Applications.
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