This is not a role where you do as per detailed instructions given. You are joining at a role where strategic and out of the box thinking is required to unlock huge growth potential in several of our digital channels.
What that means for the right candidate: you will have the access to genuinely influence growth strategy. You will work directly with the CEO to identify channel gaps, read the data, and decide what to do next. If you are the kind of person who notices a problem beyond your immediate brief and brings it up — you will thrive here.
Build and grow the affiliate program by recruiting, onboarding, and managing affiliates, creators, and Key Opinion Leaders (KOLs), driving affiliate sales growth through structured campaign planning and product seeding.
Optimize affiliate commission structures and incentive frameworks to retain top-performing partners and sustain revenue growth.
Develop and manage a content calendar spanning livestreams, short-form videos, and affiliate content across platforms including TikTok and Shopee, ensuring all content is conversion-driven and aligned with brand messaging.
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Candidates should possess Content Strategy skills to develop content calendars, align messaging with brand objectives, and adapt content formats for different channels and target segments.
Experience hosting live streams or on-camera content, especially in beauty or skincare, is highly beneficial.
Familiarity with analytics tools and social commerce features (e.g., TikTok Shop, Instagram Live, marketplace live platforms) is an advantage.
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