Growth Analytics & ROI Reporting: Own the marketing data dashboard. Ruthlessly measure, track, and report on Cost Per Acquisition (CPA), Return on Ad Spend (ROAS), and voucher redemption rates to prove the exact financial return of every ringgit spent.
CRM & Member Loyalty Ecosystem: Architect data-driven push notifications, automated email workflows, and SMS campaigns to maximize member database lifecycle value and incentivize recurring customer cohorts (breakfast, tea-time).
Performance Marketing & LSM Execution: Build and self-manage low-budget, high-impact geo-targeted paid ad campaigns (Meta, TikTok, Google Maps) within tight radii of physical outlets. Combine this with targeted Local Store Marketing (LSM) playbooks customized for distinct store formats (urban malls vs. suburban community hubs).
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