Performance Marketing - Drive the drafting and sending EDM/ SMS and Whatsapp Campaigns, work towards optimization of campaign elements to achieve desired results.
Creating and coordinating content across social media, campaigns, and digital touchpoints
Supporting experiments related to product-led growth, user engagement, and demand generation
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Stakeholders include but not limited to UI/IX team, branches, Product Teams, Product Support, Development Team, Design Team, IT, and Group Marketing, Compliance, Legal, etc. to ensure seamless campaign delivery.
Ensure all digital journeys for existing and new services/features are accurately tagged with Adobe and/or Google Analytics.
Utilize analytics data to track and monitor performance, identify areas for improvement, and make data-driven decisions on enhancements or fixes required to optimize user experience, onboarding, and acquisition efforts.
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Operational Alignment: Work closely with the Ads Ops team to ensure all campaigns are running strictly according to timelines, budget allocations, and asset requirements.
Cross-Channel Synergy: Coordinate with the social media team to amplify organic content performance through strategic paid boosts.
Data Analysis: Track, monitor, and analyze digital marketing KPIs to provide actionable insights and weekly performance reports.
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Maintain and keep website pages and social platforms updated with the latest promotions/information.
Integration of Google Adwords to leverage data in marketing decision-making with a focus on growth
Identify, measure, and report the performance of Digital Marketing campaigns, social media management, and website; assess against goals (KPI and ROI)
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Collaborate closely with creative, content, and product teams to guide ad creative direction and support landing page optimization for maximum campaign effectiveness.
Stay informed of industry trends, platform policy updates, and competitor activities; proactively adjust strategies and explore new advertising channels and formats.
Bachelor’s degree or higher, preferably in Marketing, Advertising, Statistics, or a related discipline.
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B2B & Jobseeker Ads Management: Support the execution and optimization of paid digital marketing campaigns (Google Ads, Social Media Ads). While your primary focus will be driving B2B traffic and inbound employer leads, you will also occasionally run targeted B2C campaigns aimed at attracting and acquiring new jobseekers.
Enterprise Client Support: Assist in project-managing digital advertising needs for our Enterprise Clients, ensuring their campaigns are set up and delivered successfully.
Ad Space Management: Ensure consistent updates and monitoring for Monthly Premium Ad Space Rotations on our platform.
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Identifies unmet customer requirements and new business opportunities and provides vision and focus to move products from idea to market place.
Facilitates and coordinates marketing activities with geographic areas to increase teamwork and build partnerships.
Responsibilities may also include: coordinating trade show activities, website development, developing future e-commerce strategies, and tracking of marketing campaigns to evaluate results and provide recommendations for future marketing promotions.
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