Own the Google agenda — building and presenting regular POVs, audits, and updates to clients as the landscape evolves
Lead exploration and pilot strategy for emerging channels (Reddit, Pinterest, and similar platforms) — identifying where the brand should test, scale, or pass
Work directly with the Strategy / Planning teams in diagnosing the execution KPIs and benchmarks (e.g. audience definitions, reach / frequency corridors, fit-for-purpose content requirements, bidding strategy, in-campaign optimization principles, etc.)
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Leads an efficient and targeted wings team programme to drive trial among new and infrequent users, across all relevant consumption occasions and to increase product understanding and trust with consumers.
Leads an effective and efficient student brand manager programme to build a loyal Red Bull consumer base among students, to increase awareness and desire for the brand, and to foster a positive product and brand perception at universities.
Ensures that both Consumer Collecting programs have strong sales support programmes in place to drive distribution and stimulate sales, excite the trade and improve in store visibility in all on and off premise channels.
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