Copywriting & Content Creation: Support the preparation, setup, and optimization of content across various channels, including push notifications, EDMs, user journeys, social media, campaign landing pages, and educational articles
Data Analysis & Reporting: Support the team with assigned data analysis tasks. Prepare monthly marketing trend reports and weekly reports tracking the cost-effectiveness and efficiency of external collaborations
Budgeting & Invoicing: Manage the financial side of partnerships. Process vendor invoices and drawdowns, track monthly spend, and strictly monitor assigned budgets to prevent overspend
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Plan the calendar, produce, and create engaging and creative content for different social media platforms to drive followership and conversion traffic to increase sales.
Create graphics and edit photos/video to create awareness and interest within our target audience, driving traffic to engage with digital content.
Suggest new innovative ways of delivering digital content and keep up-to-date with the latest digital marketing trends to brand's goals.
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Ensure all influencer deliverables are completed accurately and within the agreed timeline.
Monitor campaign progress and resolve issues involving creators, content submissions or posting schedules.
Identify suitable influencers, KOLs, content creators, affiliates and micro-creators across TikTok, Instagram, Facebook, YouTube, Xiaohongshu and other relevant platforms.
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Oversee the planning, scheduling, and publishing of organic content across platforms, ensuring consistency in brand voice, quality, and timeliness.
Manage community engagement; monitoring comments, messages, and discussions, ensuring appropriate responses, escalation, and brand-safe interactions.
Lead social listening initiatives to track sentiment, narrative trends, and public conversations relevant to client brands, using insights to inform content and campaign direction.
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Support the development and execution of marketing campaigns by translating marketing strategies into actionable content and deliverables.
Supervise and guide graphic designers, photographers, and videographers to ensure consistent visual branding and timely delivery of creative assets.
Lead creative execution for marketing projects, including conceptualisation of campaign visuals, content direction, and execution of approved creative ideas.
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Journey Mapping & Execution: Build, schedule, and manage automated email workflows and push notifications for our B2B (Employer) and B2C (Jobseeker) audiences.
Campaign Deployment: Handle the day-to-day execution of all email marketing campaigns, including basic copywriting, coordinating design, and ensuring accurate audience segmentation.
Optimisation: Continuously monitor email performance (Open Rates, Click-Through Rates) and run A/B tests to improve conversions and user retention.
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Drive Platform Growth: Help grow the platform across our marketing channels, contributing to user acquisition and campaign performance across web and app.
Working closely with the marketing team, you'll bring your craft to the engine room of our growth: direct, high-output, and proud of what you make. The marketing scope and strategy we'll coach into you. The craft and the passion have to come with you.
Drive Platform Growth: Help grow the platform across our marketing channels, contributing to user acquisition and campaign performance across web and app.
Working closely with the marketing team, you'll bring your craft to the engine room of our growth: direct, high-output, and proud of what you make. The marketing scope and strategy we'll coach into you. The craft and the passion have to come with you.
Oversee the planning, scheduling, and publishing of organic content across platforms, ensuring consistency in brand voice, quality, and timeliness.
Manage community engagement; monitoring comments, messages, and discussions, ensuring appropriate responses, escalation, and brand-safe interactions.
Lead social listening initiatives to track sentiment, narrative trends, and public conversations relevant to client brands, using insights to inform content and campaign direction.
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Using analytical tools such as Google Analytics and Insights to monitor and evaluate the company’s social media presence and performance, continue improve & enhance.
Suggesting recommendations to adjust the social media marketing strategy for optimal results.
Possesses digital marketing knowledge and able to give good advise & suggestion for us and to our partners & sponsors
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Drive Platform Growth: Help grow the platform across our marketing channels, contributing to user acquisition and campaign performance across web and app.
Working closely with the marketing team, you'll bring your craft to the engine room of our growth: direct, high-output, and proud of what you make. The marketing scope and strategy we'll coach into you. The craft and the passion have to come with you.
Drive Platform Growth: Help grow the platform across our marketing channels, contributing to user acquisition and campaign performance across web and app.
Working closely with the marketing team, you'll bring your craft to the engine room of our growth: direct, high-output, and proud of what you make. The marketing scope and strategy we'll coach into you. The craft and the passion have to come with you.
Work closely with internal marketing stakeholders, including paid media, content, design, website, SEO, and operations teams.
Test and improve campaign variables including audiences, creative angles, messaging, budgets, landing pages, offers, calls to action, and marketing funnels.
Support the development of insight-led content campaigns, including blogs, educational content, videos, webinars, customer stories, and downloadable resources.
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