Create compelling Key Visuals (KVs) that establish the visual direction for campaigns and can be adapted across multiple communication touchpoints.
Develop creative concepts and Go-To-Market (GTM) assets, including product packaging, brochures, point-of-sale materials, promotional collaterals and other marketing materials.
Bring creative ideas to life through product photography and in-house photoshoots, including planning, art direction, styling and execution where required.
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· To have a deep, comprehensive, up-to-date knowledge of industry software and a professional approach to time, costs and deadlines;
· To manage and develop more than one NPD brief at a time and be able to allocate the relevant amount of time to ensure all development milestones are achieved;
· To meet with Marketing and Product Development Managers to discuss the business objectives and the requirements of the job.
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Proficiency in industry-standard design tools (e.g., Adobe Photoshop, Illustrator, Canva or similar) and basic knowledge of design for social media and marketplace platforms.
Ability to interpret briefs, work collaboratively with cross-functional teams, and manage multiple projects with attention to detail and deadlines.
Relevant education in Graphic Design, Visual Communication, or a related field, or equivalent practical experience.
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· To have a deep, comprehensive, up-to-date knowledge of industry software and a professional approach to time, costs and deadlines;
· To manage and develop more than one NPD brief at a time and be able to allocate the relevant amount of time to ensure all development milestones are achieved;
· To meet with Marketing and Product Development Managers to discuss the business objectives and the requirements of the job.
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Develop and execute brand-specific merchandising guidelines to align with company direction and brand image.
Responsible for new launches visuals and the execution of window display and coordinating with creative team, suppliers including sourcing of props, installation of seasonal window scheme, display during promotional and seasonal changeover.
Responsible for enhancing brand image - Plan, strategize and develop creative ideas, presentation and display of POS – to ensure VM are attractive/ impactful display to entice shoppers attention & interest.
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