Supporting marketing initiatives across project and campaign lifecycles, including measurement plans, primary and secondary research and performance reporting
Act as the primary coordinator between the Analytics Implementation Team, the Digital Content Team, and Business Stakeholders. Support and translate business requirements into technical tagging specifications for the external team, and translate technical data limitations or opportunities into business language for stakeholders.
Collaborate with data scientists, business analysts, product managers, software engineers and other data engineers to develop, implement and validate deployed data solutions.
Insights Generation - Analyze campaign performance, audience data, and digital channels to generate actionable insights that inform marketing strategies, targeting, and media optimization efforts.