We are seeking an energetic, commercially minded CRM Specialist to own and drive our end-to-end customer retention strategy, loyalty initiatives, and cross-functional engagement projects in Hong Kong. You will take full responsibility for designing, executing, and optimizing omnichannel campaigns while managing our loyalty program, referral initiatives, and special marketing projects.
Coordinate campaign calendars with marketing, onsite, performance marketing, and commercial teams to ensure alignment on key campaigns, launches, and events.
Partner with the relevant Marketing teams to design and execute lifecycle marketing campaigns that increase member engagement and repeat purchase behaviour.