- Run daily competitor/winning-ad breakdowns- Do deep, evidence-based audience research- Develop angles, hooks, and full scripts on iterating proven winners and adapting competitor structures, while testing new formats.- Direct video editors to produce assets accurately. You don't need to edit video yourself, but you must be hands-on with AI clip, image, and voice generation. Take the initiative to test new release or version yourself, and judge for yourself whether it produces better output for our creatives.- Analyze every launched ad against its metrics and report learnings and next tests to your manager- Lead a weekly meeting with your video editors
This is a results-driven role. You'll start with a documented process and a clear testing system, but we're not hiring someone to just follow it. You're measured on profitable spend scaled through your creatives, with clear targets set for each month of your first quarter. People who beat the playbook and keep improving it grow with us.
You can work fully remote or from our office in Petaling Jaya, whichever suits you best.