Ensure a consumer/patient/HCP centric mindset is at the forefront of all brand activity, with the identification and development of compelling consumer/patient/HCP insights. Drive evidence-based decision making through analytics, scenario planning, standard KPIs, performance dashboards
Develop and govern Wound Care brand positioning, message hierarchy, distinct brand assets, communication frameworks and brand guidelines across all AMENA markets, enabling compliant local adaptation within defined guardrails.
Oversee the development of scalable, modular regional assets and toolkits, with clear ownership and version control, to improve marketing effectiveness, speed and reuse across markets.
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