Relay and explain the corporate vision, regional objectives, and strategies to local teams
Initiate, build and communicate omnichannel activation plans for your franchises in collaboration with the regional team
Interact and support markets in the implementation of the strategy: review market strategies, 360 launch activations, forecasts, merchandising items, and samples for novelties as well as for basic catalog support
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Promotion & Event Strategy: Brainstorm and execute attractive promotional packages, limited-time deals, and customer loyalty initiatives to drive conversions and retention.
Performance Analytics: Track, analyze, and report on key performance indicators (e.g., ad return, engagement rates, lead acquisition costs, and foot-traffic ROI) to continuously refine strategies.
Brand & Reputation Management: Manage local business profiles (e.g., Google Business Profile), monitor online customer reviews, and ensure quick, professional responses to inquiries.
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Partner with Business Units to understand manpower requirements, workforce plans and hiring priorities, and develop practical sourcing and recruitment strategies to meet current and future staffing needs.
Manage end-to-end recruitment activities, including sourcing, screening, interview coordination, candidate assessment, offer management, reference checks, onboarding coordination and the development of effective recruitment channels and talent pipelines.
Drive employer branding, candidate experience and recruitment performance improvement by monitoring hiring timelines, recruitment costs and key recruitment metrics, and recommending enhancements to improve efficiency, quality of hire and stakeholder satisfaction.
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