Standards, Discoverability & Localization: Uphold content standards, metadata schemas, and taxonomy frameworks, identifying gaps and driving updates through appropriate governance channels. Apply SEO and AI discoverability principles (GEO, AEO) to optimize retrieval, while ensuring content structures enable high-quality localization and flagging systemic issues for resolution.
The Video & Content Lead is responsible for leading the company’s video and content strategy, production and execution across multiple beauty and personal care brands.
Creative ideation & content development: generate original social content ideas for the Malaysian market; spot and act on platform trends; localise HQ creative and campaign assets; design contest and engagement content that drive audience growth and app engagement; own contest execution end to end (T&Cs, platform compliance, winner selection, prize fulfilment).