Public Relations Events: Organize media launches and PR events that generate strong media interest and create meaningful opportunities for positive coverage.
Supports Director of Marketing to manage external vendors and media agencies; work with agency partners to identify strategic media buys for the hotel.
Liaises with IHG Brand Team’s PR leadership to ensure media placement for hotel supports the overall hotel marketing strategy.
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-Crisis Management: To work closely with Director of Marketing & Communications to develop media plans to tackle any crises that may occur.
-Public Relations Events: Organize media launches and PR events that generate strong media interest and create meaningful opportunities for positive coverage.
-Supports Director of Marketing to manage external vendors and media agencies; work with agency partners to identify strategic media buys for the hotel.
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Direct new business and venture assessment, applying consistent commercial criteria to evaluate emerging opportunities and making clear recommendations on what Setel should pursue, defer, or walk away from.
Own commercial terms and deal structuring across strategic partnerships and new business arrangements, ensuring Setel enters agreements that are commercially sound, competitively positioned, and structured to scale.
Drive pivot and scenario planning when performance data, market conditions, or competitive dynamics require a strategic response, providing leadership with a clear, evidence-based view of the options and their financial consequences.
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• Employee-centred writing: Turn technical or jargon-heavy input into concise, scannable content that explains why it matters and what action is required.
• Content development: Draft leadership messages, speeches, talking points, articles, announcements, FAQs, campaign and event content and multi-channel adaptations.
• Creative partnership: Brief the Creative team, then review layouts for message hierarchy, readability, brand alignment and final-copy integrity.
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