Key Account Management Personally handle major client relationships (e.g., state utilities, property developers, transportation, and energy companies) to secure long-term partnerships.
Export Market Growth While the current focus is Malaysia and Southeast Asia, leverage experience in US or other international markets to develop future export strategies.
Tender & Negotiation Lead pricing strategy, tender preparation, and contract negotiations to optimize win rates and profitability.
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Brand Architecture & Market Entry: Formulate and execute the end-to-end brand strategy, go-to-market (GTM) frameworks, and market positioning for the group and its subsidiary institutions.
Student Acquisition (Enrolment) & Growth Marketing: Design multi-channel recruitment funnels to hit aggressive student intake targets, overseeing performance ads, SEO/SEM, lead conversion pipelines, and campus activation's.
Digital Ecosystem & MarTech: Build and optimise the group’s digital marketing infrastructure, CRM systems, marketing automation, and analytics to maintain a low Customer Acquisition Cost (CAC) against high Lifetime Value (LTV).
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