TikTok & Shopee Ads management: set up ad campaigns, monitor spend & conversion, optimize ad strategy and control ad cost.
Data analysis: monitor daily & weekly KPIs including GMV, CTR, conversion rate, return rate. Prepare weekly reports and sync with China team. Research competitors and local festival consumption trends (Hari Raya, Chinese New Year etc.).
Liaise with local logistics and customer service, resolve order issues and customer enquiries.
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