Partner with campaign owners to track performance and learnings (KPIs, response, engagement), and feed insights back into creative optimization and future briefs.
Provide strong creative and aesthetic judgment to uphold brand standards across channels (digital, social, and CRM), ensuring materials are clear, compliant and audience-relevant.
Manage senior stakeholder expectations, resolve conflicts in priorities, and ensure alignment of deliverables with business goals.
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Plan and lead performance marketing for key commercial campaigns including CNY, 11.11, 12.12, mid-year sales, and Christmas
Manage 7-figure annual ad budgets across Malaysia, Singapore, Indonesia, Hong Kong, Vietnam and other SEA markets with full accountability for spend pacing and returns
Own the CRM strategy and roadmap, managing the full customer lifecycle from first purchase through to retention and reactivation
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You will be working closely with the founder and will play a key role in building the company’s online presence, increasing brand visibility, generating sales, and growing the business beyond its current WhatsApp B2B network.
Monitor brand health metrics, guest insights, and reservation trends to guide strategic decisions and optimize brand investments.
Develop and implement annual brand and marketing plans for the assigned portfolio that support sales targets and growth objectives.
Collaborate with the Head of Marketing and digital subsidiary/agencies to translate strategy into effective campaigns, promotions, and digital executions.
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