Drive Stakeholder Collaboration: Work closely with cross-functional teams to align on campaign assets, approvals, timelines, and execution requirements.
Drive Stakeholder Collaboration: Work closely with cross-functional teams to align on campaign assets, approvals, timelines, and execution requirements.
Oversee the overall digital campaigns managed by the team and ensure campaigns are delivered according to agreed timelines, requirements, KPIs and commercial commitments.
Role Description The Digital Marketing Campaign Specialist (Cantonese Speaker) is a full-time, on-site role based in Kuala Lumpur. This role is responsible for planning, executing, and optimizing digital marketing campaigns across social media and online channels for TDCX’s clients. Day-to-day tasks include developing campaign strategies, managing content calendars, monitoring campaign performance, and analyzing web and campaign data to improve results. The specialist will collaborate closely with internal teams and client stakeholders to ensure campaigns align with brand guidelines, marketing objectives, and customer experience goals. The role also involves preparing performance reports, identifying opportunities for growth, and providing insights to enhance digital presence in Cantonese-speaking markets.
Setting the standards of influencer curation and content pitching during pitching and execution process, and ensuring they are adhered by project teams