Marketing Executive (F&B – Multi-Outlet)

Company: Magical Beans Coffee Sdn. Bhd.
Salary: RM2,300 – RM3,000 per month + Performance-Based Commission
Employment Type: Full-Time

About the Role

We are looking for a creative, strategic and results-driven Marketing Executive to lead and manage marketing activities across 2–3 outlets under Magical Beans.

The ideal candidate should be able to develop comprehensive marketing strategies, manage marketing budgets, execute promotional campaigns and organise events to increase brand awareness, customer engagement and overall sales performance.

This is an opportunity for someone who is passionate about F&B marketing and capable of taking ownership of the company's marketing direction and growth.

Key Responsibilities

1. Marketing Strategy & Master Planning

Develop and implement the company's 2027 Annual Marketing Master Plan for 2–3 F&B outlets.
Establish monthly, quarterly and annual marketing strategies.
Plan marketing campaigns based on business objectives, seasonal trends and customer behaviour.
Develop promotional strategies to increase sales, customer traffic and brand awareness.
Ensure consistent branding and marketing direction across all outlets.

2. Marketing Budget & Financial Management

Prepare and manage the annual marketing budget for 2027.
Allocate marketing expenses across different outlets and campaigns.
Monitor marketing expenditure and ensure effective budget utilisation.
Evaluate campaign performance and marketing return on investment (ROI).
Prepare monthly marketing budget reports.

3. Events & Campaign Management

Plan and coordinate 1–2 major marketing events annually.
Organise smaller promotional events, festive campaigns and in-store activities throughout the year.
Coordinate event suppliers, vendors, partners, KOLs and external parties.
Manage event budgets, preparation, execution and post-event evaluation.
Develop creative campaigns to attract new customers and retain existing customers.

4. Digital & Social Media Marketing

Manage Facebook, Instagram, TikTok and other relevant social media platforms.
Plan monthly content calendars and promotional campaigns.
Coordinate photo and video content production.
Manage KOL/KOC collaborations and influencer marketing.
Monitor social media engagement and online campaign performance.

5. Sales Performance & KPI Management

Establish monthly marketing KPIs and performance targets.
Monitor outlet sales performance and identify opportunities to increase revenue.
Analyse campaign effectiveness, customer engagement and promotional results.
Prepare monthly marketing performance reports.
Work closely with outlet operations teams to ensure successful campaign execution.

Job Requirements

Diploma or Bachelor's Degree in Marketing, Business, Communications or a related field.
At least 1–3 years of experience in marketing, preferably in the F&B, hospitality or retail industry.
Experience in marketing planning, campaign management and event coordination.
Familiarity with Facebook, Instagram, TikTok and digital marketing tools.
Strong communication, creativity and organisational skills.
Able to manage multiple projects and work independently.
Good analytical skills with the ability to understand sales figures, budgets and marketing performance.
Responsible, proactive and results-oriented.

What We Offer

Basic salary of RM2,300 – RM3,000 (based on experience).
Performance-based commission and incentives.
Opportunity to lead marketing strategies across multiple F&B outlets.
Career growth and development opportunities.
Opportunity to contribute to the company's long-term expansion and brand development.

If you are passionate about marketing, creative in your ideas and confident in turning marketing strategies into measurable business results, we would love to hear from you!

How to Apply

Interested candidates are welcome to apply through Indeed or contact us directly for more information.

Contact Number / WhatsApp: 014-6695932

Email: cascademagicalbeans@gmail.com

Please include your updated resume and relevant working experience when applying.

We look forward to welcoming you to the Magical Beans team!

Pay: RM2,300.00 - RM3,000.00 per month

Benefits:

Additional leave
Meal allowance

Work Location: In person

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