Provide strategic counsel to clients and fellow team members, anticipating challenges and planning proactively.
Develop and leverage media and stakeholder relationships, deliver strong media pitches and stakeholder materials, and conduct insightful analysis.
Support new business initiatives by identifying opportunities, preparing proposals, and conducting research to enable senior team members in pitches and presentations.
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Conceptualize and execute multi-channel marketing campaigns spanning digital, out-of-home (OOH) advertising, social media activations and experiential pop-ups across pre-opening, grand launch and operational phases.
Oversee the creative direction for all promotional assets, from video production to copywriting, ensuring a vibrant and unified identity.
Partner with leasing, events teams and external event promoters to design B2C marketing campaigns that maximize visibility and drive continuous foot traffic to the venue's F&B and community sectors.
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Drive viral spread and organic growth through highly creative short-video content, visual storytelling, and interactive mechanics that resonate with local audiences.
Leverage short-form video, live streaming, and creator (KOL/UGC) ecosystems to launch breakthrough fintech/payment products overseas, simultaneously amplifying brand awareness and accelerating business growth.
Define clear business logic and conversion funnels for all brand campaigns; build a robust brand equity measurement framework.
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Partner with sales, marketing, product, and client operations teams to advance product GTM and market education, in order to support revenue target achievement.
Based on business and product goals, build brand methodologies, establish metric systems, and create scalable mechanisms for business analysis and monitoring.
Have a deep understanding of overseas culture, brand communication, and consumer behavior.
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Ensure HEC policies, governance and tools are fit for purpose, localized and effectively implemented across markets across SFE areas and others.
Develop and refine customer segmentation and targeting models based on key criteria (e.g., revenue potential, product adoption, industry) for Medical as well as Pharmacy / OTC channels.
Establish clear targeting strategies and guidelines to prioritize customer engagement.
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Content Planning & Scheduling: Manage social calendars to ensure consistent posting and smooth coordination between creative and strategy teams.
Client Communication & Feedback: Liaise with clients on a regular basis to gather feedback, relay updates, and ensure content is approved and delivered on time — maintaining clear communication throughout the content cycle.
Caption & Copy Writing: Write platform-appropriate captions and copy that reflect each client's brand voice,
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