Competitive landscape — PCV10, PCV13, PCV15, and PCV20 dynamics, including positioning relative to national schedule recommendations and private market brand choice
Access levers — working understanding of MediShield Life, Medisave, and CHAS subsidies as drivers of uptake
Ability to plan and execute content calendars, manage multiple projects and deadlines, and coordinate with designers, marketers, and external partners.
Comfort with user and market research, including interviewing users, synthesizing insights, and translating findings into content and brand strategies.
Excellent written and verbal communication skills in English; proficiency in Bahasa Malaysia or other regional languages is an advantage.
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Lead the regional digital marketing strategy, execution and evaluation with the intent to optimise brand assets and performance.
Leverage appropriate platform analytics to evaluate and validate digital marketing performance.
Champion adoption of AI-powered tools across marketing workflows — from content creation and trend analysis to performance optimisation and reporting.
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Lead the regional digital marketing strategy, execution and evaluation with the intent to optimise brand assets and performance.
Leverage appropriate platform analytics to evaluate and validate digital marketing performance.
Champion adoption of AI-powered tools across marketing workflows — from content creation and trend analysis to performance optimisation and reporting.
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Identify investment priorities and manage A&P with appropriate mix between Advertising and BTL activations. Control and optimize marketing expenditure within agreed limits and agreed upon plans
Closely monitor the market/channel performance, analyze variations from plan and recommend and implement remedial action as appropriate
Define and deliver winning expert activation programme to strengthen “expert recommended” differentiation for relevant brands.
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Communicates directly with non-liquor vendors to create and manage advertising budget for brands
Develop effective professional relationships with primary contacts in all assigned accounts; with the aim of “building businesses together.” Including providing training on features and benefits of CDL Brands.
Coordinate with all primary account contacts to set and maintain effective inventory levels of CDL brands. i.e., minimise out of stock situations but ensure effective rotation.
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Mastering the matrix and co-create strategies and execution plans with cross functional teams and stakeholders, according to the strategy defined by the company
Accountable for the planning and coordination of the stakeholder engagement, across functions, to meet category objectives.
Accountable for developing the organizational capabilities necessary to execute the strategic plan.
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Build strategic partnerships with key internal and external stakeholders.
Build strong collaboration with cross functional team to ensure continuous and sustained brand competitive advantage.
Monitor market conditions and analyse various relevant data, i.e sales, IMS, customers’ offtake, retail audit, shopper research, to identify opportunities for market access, business development and innovative program.
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Analyze brand Profit and Loss (P&L) and drive the profitability of the brand.
Lead in ongoing analysis and review of consumer, category, channel/customer, and competitive information as part of a situation assessment of brand performance and identify growth opportunities.
Build a productive relationship with the customer development/sales team, Consumer Market Insights, regional category team, finance, and supply chain to manage the brand’s day-to-day operations, and external partners and agencies.
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Build strategic partnerships with key internal and external stakeholders
Build strong collaboration with cross functional team to ensure continuous and sustained brand competitive advantage
Monitor market conditions and analyse various relevant data, i.e sales, IQvia, customers’ offtake, retail audit, shopper research, to identify opportunities for market access, business development and innovative program
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Cultivate strategic relationships with distribution networks, regional suppliers, and retail buyers to strengthen the route-to-market (RTM) strategy.
Coordinate international trade processes, logistics documentation, and cross-functional marketing calendars across general trade vs. modern trade networks.
Professional degree in marketing management, international trade, business administration, or an equivalent corporate discipline.
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