Develops and updates consumer portrait, understands in store environment, contributes to categorystrategy, defi nes desired relative price, provides recommendation to pricing and promotional strategy,proposes SKUs for key channels and key customers.
Ensures consumer centricity, applies Innovation levers, contributes and executes Innovation pipeline,maintains vibrancy via relevant renovation for his/her brands.
Contributes to development and executes strong, functionally aligned brand and ICP plan. Tracks andmonitors the performance, health and strategic alignment. Understands business impact of PFME and TTSinvestment of her/his brand.
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Develops and updates consumer portrait, understands in store environment, contributes to categorystrategy, defi nes desired relative price, provides recommendation to pricing and promotional strategy,proposes SKUs for key channels and key customers.
Ensures consumer centricity, applies Innovation levers, contributes and executes Innovation pipeline,maintains vibrancy via relevant renovation for his/her brands.
Contributes to development and executes strong, functionally aligned brand and ICP plan. Tracks andmonitors the performance, health and strategic alignment. Understands business impact of PFME and TTSinvestment of her/his brand.
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Digital and media familiarity, including understanding of digital marketing, social media, and media planning principles to support integrated brand activities.
Project management and organizational skills to handle multiple initiatives, timelines, and budgets with attention to detail and follow-through.
Bachelor’s degree in Marketing, Business, or a related field, or equivalent practical experience.
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Solid communication and collaboration skills, with the ability to work effectively with cross-functional teams, agencies, and external partners.
Organizational and project management skills, including attention to detail, ability to manage timelines, and handle multiple initiatives simultaneously.
Relevant academic background, such as a degree in Marketing, Business, Communications, or a related field.
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Incollaboration with CCSD, understand shopping behaviours and motivations of target consumers, helps design shopping experiences that delight consumers / shoppers. Develops brand portfolio strategy, contributes to pricing and promotional strategy, proposes brand portfolio for key channels and key customers
Develop and successfully execute Bigger, Bolder and Better innovation & renovation for her/his brands
Manages the development and execution of strong functionally aligned brand and ICP plans, responsible for the performance, health and strategic alignment with the MBS. Understands business impact and prioritizes PFME and TTS investment of her/his brands.
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Communication and presentation skills: Excellent written and verbal communication skills, with the ability to develop clear briefs, reports, and presentations for diverse stakeholders.
Commercial acumen: Understanding of P&L drivers, pricing, promotions, and trade dynamics to support brand profitability and sustainable growth.
Digital and media awareness: Familiarity with digital marketing, social media, and integrated media planning to support brand-building and activation.
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Digital and media familiarity, including understanding of digital marketing, social media, and media planning principles to support integrated brand activities.
Project management and organizational skills to handle multiple initiatives, timelines, and budgets with attention to detail and follow-through.
Bachelor’s degree in Marketing, Business, or a related field, or equivalent practical experience.
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Efficiency & Resource Scaling: Audit current workflows to identify operational gaps. Develop strategies to increase output efficiency, enabling the existing workforce to successfully absorb major purchase spikes and larger order volumes during mega sales campaigns (e.g., 11.11, TikTok Live events).
Vendor Negotiation: Brief, negotiate with, and evaluate third-party logistics partners, fabrication vendors, and live-stream agencies.
Educational Background - Bachelor's degree in Marketing, Brand Management, Visual Communications, Business Administration, or a related field.
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Manage brand reputation and crisis communications, proactively identifying risks and coordinating timely, strategic responses to protect BJAK’s credibility.
Drive internal communications, including company-wide announcements, leadership messages, and updates that align teams with business priorities and foster transparency.
Lead communications for CSR, sustainability, and community initiatives, reinforcing BJAK’s role as a responsible and trusted digital platform.
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Drive YouTrip's social media strategy and day-to-day content planning, including platform strategy, content pillars, publishing calendar, caption writing, content ideation, community-facing content, and campaign amplification
Lead website and blog content planning, including SEO-led articles, product explainers, travel guides, educational content, and evergreen content that strengthens YouTrip's visibility and authority
Plan and execute EDM and in-app campaign content in collaboration with product teams, ensuring newsletters, campaign announcements, and promotional messages are clear, engaging, and conversion-focused
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Oversee brand performance management, leveraging data-driven insights to optimize sales, profitability, and inventory health (e.g., margin, contribution, stock cover weeks), negotiate with brands partner on marketing plans to drive additional sales when necessary.
Manage and regularly update brand trading terms, while tracking and collecting credit notes (CN) for promotional funding in coordination with the Buying team.
Regularly update brand’s scorecard to keep the leadership ship team on track on progress made on key brand’s metrics.
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Oversee brand performance management, leveraging data-driven insights to optimize sales, profitability, and inventory health (e.g., margin, contribution, stock cover weeks), negotiate with brands partner on marketing plans to drive additional sales when necessary.
Manage and regularly update brand trading terms, while tracking and collecting credit notes (CN) for promotional funding in coordination with the Buying team.
Regularly update brand’s scorecard to keep the leadership ship team on track on progress made on key brand’s metrics.
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