Collaborate with internal teams (sales, product development, design) and external agencies to ensure seamless campaign execution and timely delivery of marketing materials.
Coordinate with talents and KOCs: Source, schedule, and communicate with influencers, models, and key opinion customers to participate in content production.
Collaborate with the content creation team to brainstorm innovative broadcast ideas, formats, and interactive elements that align with ShowTV Group's brand and marketing objectives.
Utilize Google Analytics and other marketing analytics tools to track, analyze, and report on the performance of digital marketing campaigns, providing actionable insights and recommendations for improvement.
Conduct keyword research and implement SEO/SEM best practices to optimize website content and online advertising campaigns for maximum visibility and lead generation.
Manage and optimize digital marketing campaigns across various platforms (e.g., social media, search engines, email) to ensure maximum reach and return on investment.
Utilize video editing software such as Premiere Pro, After Effects, CapCut, and DaVinci Resolve to produce polished and dynamic video content for various platforms.
Analyze campaign performance data and website analytics to identify trends, measure ROI, and provide actionable insights for continuous improvement and optimization of marketing efforts.
Utilize video editing software such as Premiere Pro, After Effects, CapCut, and DaVinci Resolve to produce polished and dynamic video content for various platforms.
Plan, implement, and optimize paid advertising campaigns (PPC) on platforms like Google Ads and social media advertising, managing budgets, monitoring performance, and maximizing ROI.