Content Creation & Execution Multimedia Production: Conceptualize and script short-form videos (such as TikToks and IG Reels), static graphics, carousels and engaging captions. Cross-Functional Collaboration: Brief and coordinate with in-house copywriters, graphic designers and videographers. Hands-on Tools: Utilize agile design and editing programs like Canva, CapCut and the Adobe Creative Suite.
Community Management & Brand Advocacy Audience Engagement: Respond promptly to follower comments, direct messages and queries while maintaining a consistent brand tone. Social Listening & Crisis Control: Track brand sentiment, proactively handle negative feedback and resolve reputation threats. Influencer Marketing: Identify, pitch and manage partnerships with Key Opinion Leaders (KOLs) and creators for product seeding and events.
Paid Social Media Advertising Ad Management: Build, budget and run targeted paid ad campaigns through Meta Business Suite, TikTok Ads Manager and LinkedIn. Audience Optimization: Set up tracking pixels, building custom lookalike audiences and optimizing ad spend for conversion.
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