Identify, develop, and maintain a healthy sales pipeline through proactive business development activities and market expansion initiatives.
Explore and penetrate new market opportunities and applications within the food industry, including bakery, dairy, beverages, confectionery, processed food, and functional ingredients sectors.
Conduct regular market visits, customer presentations, and business reviews to strengthen market presence and customer engagement.
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Track, monitor and forecast normal and promotional stocks required to ensure fulfilment of stock required while maintaining a healthy stock holding at retail level.
Maximise the effective coverage of accounts, as well as monitor the execution of promotion and competitor’s activities to achieve sales target and increase market share.
Spearhead the annual review and negotiation in Trading Terms Agreements with key customers
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