Develop content optimization roadmaps that improve topical authority and search performance.
Partner with Product Marketing, Brand, Web, and Content teams to optimize existing content and develop new content aligned with SEO and AI search best practices.
Recommend improvements that increase content clarity, authority, citation potential, and answer relevance.
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Manage community platforms on our brand websites; driving participations, ensure that queries are managed promptly, and continuously ensure that the platforms remain active & relevant to our customers and our business needs.
Build and maintain a working relationship with bloggers and other Internet influencers
Monitor effective benchmarks for measuring the impact of social media programmes, and analyse, review, and report on effectiveness of campaigns in an effort to maximise results.
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