Our client is a fast-growing company in the iGaming industry, providing online gaming and entertainment services to international markets.
Position: Senior Digital Marketing Executive (Thai National ONLY)
Location: Remote
Responsibilities:
- Develop and execute localized digital marketing strategies to drive user acquisition, engagement, and business growth within the Thailand market.
- Conduct in-depth market research to analyse Thai iGaming industry trends, competitor activities, customer behaviour, and emerging opportunities.
- Monitor market performance and provide actionable insights to optimize marketing campaigns and improve overall business performance.
- Identify, evaluate, and develop new customer acquisition channels to maximize marketing effectiveness and return on investment.
- Plan, manage, and optimize performance marketing campaigns across relevant digital platforms and affiliate networks.
- Build and maintain strong relationships with marketing partners, affiliates, media channels, and other strategic partners in the Thai market.
- Track, analyse, and report campaign performance using data-driven insights, ensuring marketing objectives and KPIs are achieved.
- Collaborate closely with the Global Headquarters (HQ) marketing team to align local marketing initiatives with overall brand strategy and business objectives.
- Prepare regular reports, market updates, and performance analyses for HQ stakeholders in English and Mandarin where required.
- Ensure all marketing activities are culturally relevant, localized, and tailored to the preferences and behaviours of Thai audiences.
- Stay updated on developments within the Thai iGaming industry, digital marketing landscape, and competitive environment to identify new growth opportunities.
Requirements:
- Minimum 3–5 years of digital marketing experience within the iGaming or Gray Market industry, specifically targeting the Thailand market.
- Proven track record in customer acquisition, performance marketing, and digital campaign optimization.
- Strong understanding of the Thailand digital marketing ecosystem, player behaviour, media landscape, and acquisition channels.
- Experience analysing marketing performance metrics and making data-driven decisions.
- Excellent project management and stakeholder management skills.
- Ability to work independently while managing multiple priorities in a fast-paced environment.
- Strong analytical, problem-solving, and strategic thinking abilities.
Language Requirements:
- Native or fluent Thai (essential for content localization, copywriting, and understanding cultural nuances).
- Professional working proficiency in English.
- Professional working proficiency in Mandarin for communication and reporting with Global Headquarters (TBC)
Professional Qualifications:
- Existing network of affiliates, media partners, influencers, or acquisition channels within the Thailand iGaming industry.
- Experience managing cross-border marketing campaigns and collaborating with regional or global teams.
- Familiarity with performance marketing platforms, analytics tools, and campaign tracking systems.
- Experience working in a fast-growing international organization.
Key Competencies:
- Strategic and commercially driven mindset with strong business acumen.
- Excellent knowledge of the Thai market and consumer behaviour.
- Strong ownership, accountability, and ability to work independently.
- Results-oriented with a focus on achieving ambitious growth and acquisition targets.
- Excellent communication and cross-cultural collaboration skills.
- Adaptable, proactive, and able to thrive in a dynamic, fast-paced environment.
- Strong analytical mindset with the ability to translate market insights into effective marketing strategies.
Remuneration packages:
Basic: RM15,000
EPF, Socso, EIS
Working Arrangement:
- During Probation: Employees will work remotely (WFH) . The company provides secure remote system access, and no company files or data are required to be stored on the employee's personal computer.
- After Confirmation: Work arrangement and deployment will be based on operational requirements.
- Working Hours (Malaysia Time, GMT+8): Mon to Friday- 9am to 6pm
Employee Benefits:
- Competitive salary package (to be discussed during the interview).
- Exposure to the fast-growing international iGaming industry.
Pay: RM10,000.00 - RM13,000.00 per month
Ability to commute/relocate:
- Remote: Reliably commute or willing to relocate with an employer-provided relocation package (Preferred)
Application Question(s):
- What is your salary expectation?
Experience:
- Digital marketing: 3 years (Preferred)
Language:
- Mandarin (Preferred)
- Thai (Preferred)
Work Location: Remote