Job Summary
We are looking for a proactive and commercially driven Business Development Executive to support the development of new business opportunities across the Southeast Asian market.
The role will focus on identifying new customers, developing business opportunities, conducting market research, building relationships with potential customers and business partners, and supporting the company's overall regional market expansion.
The successful candidate will work closely with the General Manager and internal technical, engineering, production and supply chain teams to convert market opportunities into potential sales projects.
This is a hands-on business development role suitable for someone who is commercially minded, independent, organized and comfortable with proactive customer and market engagement.
Roles & Responsibilities
Market Development & Market Research
- Conduct market research across key Southeast Asian countries and industries.
- Identify potential markets, customer segments, applications and business opportunities.
- Develop and maintain a database of potential customers, distributors, agents and strategic partners.
- Monitor market trends, customer requirements, competitor activities and pricing.
- Identify emerging opportunities and provide regular market intelligence to management.
- Support the development and implementation of regional market development strategies.
Business Development & Lead Generation
- Identify and approach potential customers through email, LinkedIn, telephone, industry networks, exhibitions and other channels.
- Generate and qualify new business leads.
- Conduct initial discussions with potential customers to understand their requirements and applications.
- Arrange customer meetings, online meetings and site visits.
- Maintain regular follow-up with prospects and develop leads through the sales pipeline.
- Support the preparation of customer presentations, proposals and commercial information.
- Maintain accurate records of business development activities and opportunities.
Customer & Business Partner Development
- Identify and evaluate potential agents, distributors, representatives and strategic business partners in Southeast Asia.
- Establish and maintain professional relationships with potential and existing customers.
- Support management in evaluating potential business partnerships.
- Coordinate communication and follow-up with customers and partners.
- Assist in developing long-term customer and partner relationships.
Technical & Commercial Coordination
- Develop a good understanding of the company's products, technologies and applications.
- Understand customer requirements and communicate them clearly to internal technical teams.
- Coordinate with R&D, Engineering, Production and Supply Chain teams to support customer projects.
- Assist in preparing quotations, product information, technical presentations and other commercial documents.
- Follow up on customer projects from initial enquiry through to quotation, technical discussion and commercial negotiation.
- Ensure customer requirements and feedback are properly communicated internally.
Sales Pipeline Management
- Maintain and continuously update the Southeast Asia business development pipeline.
- Track leads, opportunities, quotations, customer feedback and project progress.
- Prioritize opportunities based on commercial potential and probability of conversion.
- Provide regular reports to the General Manager on:
- New leads
- Customer development
- Sales opportunities
- Market activities
- Competitor information
- Key challenges and opportunities
- Ensure timely follow-up of all assigned opportunities.
Business Development Activities
- Support participation in exhibitions, conferences, industry events and customer visits.
- Conduct customer and market visits when required.
- Support preparation of marketing materials, presentations and company profiles.
- Assist in organizing customer visits and business meetings.
- Develop and maintain professional business networks.