UTAR Hospital Hiring! Full Time Digital Marketing Executive in Perak - Ricebowl

Key Responsibilities

Graphic Design & Patient Collateral :

• Redesign and update patient educational brochures, specialty center guides, health screening flyers, and digital posters.
• Translate complex medical procedures into clear, visually engaging infographics for patient awareness.

Video Production & Editing:

• Script, shoot, and edit high-quality videos featuring doctor interviews, patient recovery stories, new medical equipment, and health tips.
• Produce optimized short-form videos (Reels, TikTok, YouTube Shorts) to maintain active community engagement.

Website Management & Conversion Optimization:

• Maintain and optimize the existing hospital website (WordPress), ensuring up-to-date doctor profiles, clinic hours, and service listings.
• Implement On-Page/Technical SEO strategies to rank higher on local health search terms.
• Optimize user experience (UX) and online landing pages to increase patient appointment bookings and lead capture.

Digital Campaigns & Performance Marketing:

• Manage paid campaigns on Meta Ads and Google Search to promote health screening packages and specialized clinical services.
• Monitor performance analytics and track ROI on marketing spend.

Online Reputation Management:

• Manage and respond to reviews on social media platforms to maintain high patient satisfaction ratings.

Requirements

• Bachelor’s Degree/Diploma in Digital Marketing, Mass Communication, Graphic Design, or a related field.
• Minimum 2–4 years of experience in digital marketing, graphic design, and video editing. (Experience in a hospital, clinic, healthcare, or wellness industry is a strong advantage).
• Technical Skills:
• Proficient in Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, InDesign) or CapCut / Canva.
• Familiarity with Google Analytics, Meta Ads Manager, and Google Ads.

Department of Human Resource

HOSPITAL UNIVERSITI TUNKU ABDUL RAHMAN

Jalan Hospital, 31900 Kampar, Perak

Only shortlisted candidates will be notified.

Job Type: Full-time

Benefits:

• Maternity leave
• Opportunities for promotion
• Parental leave

Work Location: In person